Hello,

I'm Alexandra

Innovative Product Designer with 5 years of experience in EdTech and the MedTech sectors on the USA and French markets. My mission is to contribute to a more playful, empathetic, and connected world.

Currently doing Product Design, Strategy, and ResearchOps as a Senior Product Designer at Everyday Speech.
Key results
  • Increased the amount of users who achieved time-to-value in less than two hours from 33% to 69% with my contributions to an SaaS onboarding revamp.
  • More than 61,500 play sessions per year on 13 digital educational games I have led the design for (~246,000 children impacted)
  • 160% increase in user-centered and analytics-informed decision making in a company of 60 people as a result of my UX Research democratization and advocacy efforts
  • 21 creatives mentored on Product Design, Strategy, Product Analytics, and User Research
  • +23 events organized, marketeted, and facilited as part of Tech Connect Donostia, a basque-region tech community I have created.

My Design and Strategy Playbook

Showcasing my most impactful work is not always possible for confidentiality reasons. But I won't let you go hungry.

Let me treat you to the work philosphy I designed to tackle any problem that comes my way.

✨ Read My Playbook
Everyday Speech

Fast-track to purchase

To maximise conversions from website visitor to free trial user, I designed an interactive quiz experience where the user can quickly self-direct to a specific product for purchasing and self-education, or be guided to the best product for them via an identification quiz.

Read the case study
Social Emotional Technology Lab, UCSC

Tech for a social eating experience

Using Speculative Design and Playful Design methods, I collaborated with the SET Lab and Google's Digital Wellbeing team to explore the potential of technology to strengthen social and emotional bonds during mealtime.

Read the case study
Lucine

Therapeutical VR for endometriosis

I supervised 5 UX projects and 4 design team members in cross-functional initiatives, contributing to the design of a VR application that successfully reduces pelvic pain related to endometriosis by 51% within 15 minutes in clinical trials.
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I also owned regulatory UX documentation and evaluations for a ISO 13485 medical device audit, enabling VR app sale in the French market.

Everyday Speech

Multiplayer Social Skills Education

I led the Storytelling, UX Design, Interaction Design, and Sound Design of this educational social skills game.

Operation Pizza is a thrilling competitive video game where two restaurants compete to deliver as many pizzas as possible to win the secret tomato sauce recipe of the world-famous chef Grandpa Pomodoro.

Key results:

  • More than 68,000 students impacted (17,000 play sessions per year by educators who work with 1-4 students on average)
  • Used as one of the main marketing materials to turn prospective clients into leads

Academic Work and Achievements

‍Designerly Tele-Experiences: A New Approach to Remote Yet Still Situated Co-Design. Bertran, F. A., Pometko, A., Gupta, M., Wilcox, L., Banerjee, R., & Isbister, K. (2022) Access

Drawing From Social Media to Inspire Increasingly Playful and Social Drone Futures. Designing Interactive Systems Conference 2021 (pp. 697-706). Pometko, A., Dagan, E., Altarriba Bertran, F., & Isbister, K. (2021, June).  Access
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 The Playful Potential of Shared Mealtime: a speculative catalog of playful technologies for day-to-day social eating experiences. Bertran, F. A., Pometko, A., Gupta, M., Wilcox, L., Banerjee, R., & Isbister, K. (2021). Access

FEDEEH Scholarship for Universal Access Innovation, May 2019. Supporting persons with visual impairments to navigate immersively in their environment.

Testimonials

"Alexandra is a brilliant creator who brings together core design principles and innovative thinking.

In a little over a year and a half since joining the interactive content team, Alexandra reimagined what was possible for teaching social skills through play.

Close work with engineers helped reinvent our production process, and collaboration with the clinical team helped embed teaching principles into the mechanics of each game.

As a design researcher, Alexandra is meticulous in her interviews, user testing and persona development. Her insights led to shifts across her domain as well as other areas within the organization.

Outside of he day to day work, Alexandra was instrumental in mentoring other designers and giving feedback.‍

Mo Godin, former Head of Product at Everyday Speech

"I can confidently say that any strong design team would benefit from working with her. Alexandra is structured, passionate, self-driven, and creative.

‍As a mature professional, Alexandra demonstrated her ability to be challenged and quickly learn new skills during our mentorship. Alexandra is a well-rounded designer with great potential. Although I cannot predict the future, I feel that she is set up for a successful career in design and will achieve great things. Her ability to question herself and seek growth opportunities is impressive.

Alexandra is also reflective and committed to building strong collaborative relationships with those she works with.

I highly recommend Alexandra and believe that she will make significant contributions to any design team she joins.‍
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Charlotte Bourcier, Product & Design Leader at Convelio